PRINT ISSN 2285-5653, CD-ROM ISSN 2285-5661, ONLINE ISSN 2286-1580, ISSN-L 2285-5653
 

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1. APPLICATION OF THE CONVERSION RATE AS AN USEFUL TOOL FOR ASSESSING AND MONITORING THE MARKETING PERFORMANCE OF A WINE SHOP
... wine shop using the method of observation and the conversion rate was analysed along with the involved factors. The results show that, when purchasing wine, a multitude of extrinsic factors have a significant ...
Created on 25 June 2014
2. A REVIEW OF THE CONVERSION RATE IN MONITORING THE MARKETING PERFORMANCE OF RETAIL WINE SHOPS
... indicators was identified as being the traffic conversion rate and the paper explains the possibilities to measure and calculate this parameter, its advantages and effectiveness. The objective of the paper ...
Created on 25 June 2014

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