PRINT ISSN 2285-5653, CD-ROM ISSN 2285-5661, ONLINE ISSN 2286-1580, ISSN-L 2285-5653
- 1. APPLICATION OF THE CONVERSION RATE AS AN USEFUL TOOL FOR ASSESSING AND MONITORING THE MARKETING PERFORMANCE OF A WINE SHOP
- ... marketing, but the wine market has shown a slower turn into this direction. In order to confer to the costumer a superior overall purchasing experience and to increase the performance of the wine shop, ...
- Created on 25 June 2014
- 2. Methodology for the evaluation of the preferences regarding wine and information needs of consumers
- Published in Scientific Papers. Series B. Horticulture, Vol. LVI Written by Arina Oana ANTOCE, Cătălin Florin PĂDURARU The high competition on the national and international wine markets requires permanent ...
- Created on 09 January 2013
- 3. A 2011 survey of the wine preferences of romanian knowledgeable wine consumers
- ... questions related to the preferences as well as the behaviours and attitudes of consumers in relation to the selection of wines. The survey was conducted during a wine fair, the respondents being considered ...
- Created on 09 January 2013
