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A 2011 survey of the wine preferences of romanian knowledgeable wine consumers

Published in Scientific Papers. Series B. Horticulture, Vol. LVI
Written by Arina Oana ANTOCE, Cătălin Florin PĂDURARU

The survey was based on a questionnaire designed by the authors which included questions related to the preferences as well as the behaviours and attitudes of consumers in relation to the selection of wines. The survey was conducted during a wine fair, the respondents being considered knowledgeable wine consumers. The research included the assessment of the preference for categories of wines classified in accordance with the colour, sugar content, and quality category declared by the producer. Price, label design or origin of wine were variables also evaluated in the study. The influence of combined variables was also investigated. The results showed that the knowledgeable wine consumers prefer red wines (61%), dry (55%), with denomination of origin (58.1%), of Romanian provenance (66.3%), being in this way different from the average consumers. The distribution of preferences in accordance to combined parameters is also graphically presented and discussed with a view on the present situation regarding the supply on the market.

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