Published in Scientific Papers. Series B. Horticulture, Vol. LVI
Written by Cristina VEITH, Ioan NĂMOLOŞANU
The aim of this work is to present the evolution in what concerns the world wine marketing during the period 20002011 mainly in the German wine market. It is based on the statistical data provided by the German Wine Institute and the OIV. The data have been processed into the following indicators: world vine surfaces, world wine production, world wine exports-mainly Germany-the wine consumption. During the analyzed period, the surfaces have continuously been decreasing, but the production and the consumption of wine was stable. Germans drink less wine in restaurants and more at home in order to save money. That’s why; the already well-known wines are easier to be sold. The online sales of wine have also increased fact which represents a real for the Romanian wine, to build up a market with a low budget. The main quantities of wine are sold in Germany through the discounter Aldi. Aldi buys only already “sold wines”. The Romanian wine needs more explanations and time to reach the customer. As a conclusion, the German wine market is a difficult, but interesting one for the Romanian high quality wines. The task is to convince the customer by a good price, quality report in a certain period of time when the economical crises makes the customer more careful in this buying decisions.
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{tag}meta name="citation_title" content=" Studies regarding the wine consumption in Germany and the perspective of increasing the romanian wine export on this market"{/tag} {tag}meta name="citation_journal_title" content="Scientific Papers. Series B. Horticulture"{/tag} {tag}meta name="citation_publication_date" content="2012"{/tag} {tag}meta name="citation_author" content="Cristina VEITH" {/tag} {tag}meta name="citation_author" content=" Ioan NĂMOLOŞANU " {/tag}
demand evolution
