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Published in Scientific Papers. Series B. Horticulture., Vol. LVII
Written by Lenuţa CHIRA, Adrian CHIRA, Elena DELIAN, Constanţa ALEXE

Both basic agricultural products and those with an added value are confronted with an ever increasing competition on the E.U. market due to the pressure carried out by the products originated in non- E.U. countries, where production charges are lower. Therefore, this being the case, the main success recipe for farmers and processors remains the promotion of quality. The E.U.’s agricultural policy aims at bear up their efforts through community systems and regulations along two main guidelines: basic standards and measures for quality promotion. Over the last years the consumers’ demand for ecological products has increased. To this effect since 1991 the E.U. has been applying a standard which provides laws regarding the ecological agriculture both for European producers and processors and for the exporters which come from non-E.U. countries and who want to commercialize ecological products on the E.U. market. The basic principles of the ecological agro-food production have to comply with the requirements of the 834/2007 E.U Regulation which also makes mention of the method of labeling and certifying used for ecological products. Obtaining qualitative products which also correspond to the requirements of the retail chains presupposes the conformation to a set of standards, known worldwide under the name of Global G.A.P. rules, according to which farmers and processors can become certified , thus obtaining the statute of the market’s preferred provider.

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