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Published in Scientific Papers. Series B, Horticulture, Vol. LXVII, Issue 2
Written by Georgeta Mihaela BUCUR, Gabriela MATEI

The paper aimed to identify the opportunities to ensure the profitability of a small wine holding of 5. 5 ha in Romania. It is based on the analysis of good practice models from Romania and Europe, as well as an economic and financial analysis of the current situation of the holding, together with a market study to identify the preferences of Romanian consumers in the field of wine tourism, culminating in exploring funding opportunities through the Common Agricultural Policy (CAP) in Romania for the period 2023-2027. Research shows that the profitability of wine production on a small wine-growing depends to a large extent on the visibility of the product, and wine tourism is the most effective way. Wine tourism is already known among romanians, with 44% of respondents having already experienced wine tourism home and abroad. As a conclusion, supporting a small-scale wine-growing holding implies, firstly, financial resources and, secondly, the development of complementary income-generating activities that increase the visibility of the agri-food products. Therefore, limited-edition quality wine can generate profits comparable to large wineries with adequate funding and the right image policy.

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