Published in Scientific Papers. Series B, Horticulture, Vol. LXIII, Issue 1
Written by Arina Oana ANTOCE
The paper analyzes the strengths, weaknesses, opportunities and threats (SWOT) for the development of the organic wine market in Romania in the complex context of the new regulations for organic products and the consumer demands. Organic wine has recently been more clearly regulated, but for the consumers some aspects are still confusing, while for the producers several technical and financial challenges are difficult to overcome. In Romania, in the past 5 years, despite of the increased demand, the number of operators involved in organic production decreased, and so did surfaces covered with organic crops. In winemaking, the evolution is even slower than in the other organic product sectors, as the resulted wines are both difficult to produce and sell. To clarify the opportunities this field offers to Romanian winemakers a SWOT analysis was performed, taking into account the main aspects defining the organic wine, from the philosophy of vine growing, to technological demands for organic grape and organic wine production, considering the characteristics of the organic wine as a complex food product.
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